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What is a Creative Partnership?

It will take a good long time for you and Google to get to the creative partnership of Helmut Krone, Julian Koenig, and William Bernbach, famous for the disruptive VW campaign, after you visit the over-referenced “McCartney and Lennon” or “Warhol and Basquiat”. All undisputed and exemplary partnerships with creative output that stands the test of time.

But what makes a great creative relationship work? How do two people — two companies – who may be perfectly capable and talented on their own — explode into innovation, discovery, and brilliance when working together?

At LaineGabriel, our creative partnerships are with our clients, our client’s internal creative departments, our client’s goals and ideas. All taken in the spirit of discovery and shared successes. Because bringing together talent and complementary knowledge and expertise, done right, achieves more than any one individual.

See what a great creative partnership can do for you? Take the first step and talk to us. We are here to enhance, engage and make more happen, together.

1 + 1 = Infinity

More on this subject over at Slate:

Two is the magic number: a new science of creativity.