Getting you back to doing what you were meant to do.

How do you break through a highly competitive market for a key cardiac service line? You tug at the heart strings.

There is nothing scarier than a heart episode. The panic. The uncertainty. The fear. And all we could ever want is to be in the capable hands of the best heart program in the region, so we can get back to the people we love and being who we were meant to be. In a market with stiff competition – where technology and expertise across systems are virtually tied – speaking to the reasons we want to live versus the reasons we go to a particular hospital was more genuine to the Mercy brand.

LaineGabriel wrote and directed a 30-second TV spot, along with associated print advertising and digital ads that brought the viewer closer to what matters to them – all made possible through the expert care delivered by Mercy.