What matters most.
The world is full of awards. Self-congratulatory and industry specific. But when it comes to healthcare, these awards are hard-fought battles for excellence of care and superior patient satisfaction. And while these awards are well known in the industry, they are often – if not completely – ignored by consumers.
Through patient testimonials from those directly affected by the efforts that made this award possible, we were able to make an emotional – and patient-centric connection – to why the award actually matters. Spouses of patients also spoke out on their loved one’s behalf. The campaign became less and less about the award, and more about the superior patient care Mercy Health delivers.