With 33,000 employees, pride runs deep.

Carolinas HealthCare System (CHS) wanted to show the world that caring for patients – and their fellow workers – is part of their DNA.

In an organization as large as Carolinas HealthCare System, creating an understanding of the roles and responsibilities of all employees is a feat that is nothing short of epic. When LaineGabriel was asked to create an internal campaign that was engaging and relatable, we turned to the basics of good storytelling.