Sometimes you have to tell it like it is.

When 1 in 8 women are diagnosed with breast cancer, the best medicine may just be the truth.

While most breast cancer campaigns focus on awareness, Great Plains wanted to drive women to action. This unique and somewhat risque approach was delivered through targeted direct mail and digital media, along with a fully-trained call center that drove screening appointments well beyond breast cancer awareness month and far into the following year. In fact, extended hours and weekends were needed to accommodate the traffic. Fulfilling their mission to serve the health of the region, Great Plains took a bold leap to gain the attention of thousands of women who may have otherwise waited to see if the odds were in their favor.