Bringing a brand back to life.
A largely forgotten local brand gets reintroduced to its customers – and introduced to a brand new market that was taking shape without them.
With packaging redesigned from the ground up, Bloomer began to see more shelf presence than ever before with large retailers asking for more and more inventory. With the introduction of clean ingredients, we were able to appeal to a whole new developing consumer subset where shelf space in Whole Foods is the pinnacle of achievement.
And with a new voice and new website, The Original Bloomer Candy Company became a voice, a luxury brand for the hard-working American middle class, and a corporate partner to companies all over the region.